Saturday, March 04, 2006

the thirty-nine dollar update.

He's getting some responses. Some of them are even "no's."

[Update:] As Mack points out in the comments, the responses would be a lot different if companies knew about the blogging, and I agree. In actual fact though, it shouldn't matter.

These companies are being handed a golden opportunity to do something extraordinary for someone who (at least on the surface) appears to be a loyal fan of their product. Customers are expensive. We spend loads of money trying to get our messages in front of prospective customers, in the hopes of connecting with just a few. When we're lucky, some of those customers become evangelists, and then they start telling ten friends; or fifty.

Any marketer worth their weight in salt should know by now that the "secret" to creating a great brand is in making the product remarkable. As Seth pointed out in his talk to Google, there is only one criteria: That it is worth making a remark about.

I'm completely baffled as to why a company would spend the time to write a letter, lick a stamp and make up some yarn about how they don't have a mailing list or whatever and can't send free product to someone with (seemingly) a legitimate request. I realize that if they did, it would set a dangerous precedent, but it's a risk vs. reward situation. This guy didn't complain about their products, he stated matter-of-factly that he is a huge fan. Risk: One jar of pasta sauce. Possible reward: A customer that makes a habit of telling ALL of their friends (evangelizing) about your great product.

I guess I think it's a no-brainer. Send the guy some swag, regardless of who's watching. It's a much better way of making your product or company remarkable.

Also: he got his first response from a company rep that found him online. The company: Eden foods.

7 Comments:

At 3:38 PM, Blogger Mack Collier said...

Will be interesting to see if the freebies he gets are better the longer this goes on, as more companies figure out that he is blogging about the stuff he does or doesn't receive!

 
At 3:41 PM, Blogger Jordan said...

Exactly, Mack! One has to wonder what the experiment would be like if the companies were fore-warned about the blogging.

 
At 10:12 AM, Blogger Mack Collier said...

Note that the rep from Eden Foods apparently found him by Googling for him. Will be interesting to see if any of the companies that originally said 'No!', come back and try to offer him something now, claiming a 'mistake' when they told him to stick it! LOL

 
At 10:23 AM, Blogger Jordan said...

And then we'll crucify them.

If they're smart, they won't get caught ass-kissing.

 
At 12:29 PM, Blogger Mack Collier said...

LMAO! You're exactly right!

 
At 1:15 PM, Blogger Ryan said...

Oh the fun that would be had if we caught them all ass-kissing!

Only then would they realize the power of us bloggers!

 
At 1:18 PM, Blogger Jordan said...

(insert evil laugh here)

 

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