Thursday, April 06, 2006

find a need and fill it.

Marketing never gets any easier than when you can identify a problem that a lot of people have, and then present a viable solution.

Forward-thinking Toyota has done just that. Not only is the Prius already an enviromentally friendly(er) hybrid, but it will now park itself for you. Well, at least in the UK and Japan it will. And I mean, IT WILL PARK ITSELF FOR YOU. Not beep, or call out steering/braking directions, but you control the brake, and nothing else.

The folks over at Engadget and Slashdot are reporting that the estimated $700 factory option will soon be available in North America.

For $700, anybody whose brow gets sweaty at the very thought of parallel parking would be crazy not to add this seemingly futuristic option. In fact, I'll venture even further and say that insurance companies should get on the bandwagon here: When you buy a hybrid-electric car that takes the guesswork and risk out of parking, there should be some serious incentives in the form of savings on your auto-plan.

But even without the insurance companies' help, these things will sell faster than you can say, "Go- go, Gadget Parking Machine!"

Watch a video of the crazy Japanese innovation in action here.


At 10:07 PM, Anonymous Bid said...

I want one of those! I've only ever been brave enough to do a handful of reverse parks in my 35+ years of driving. Wonder how long they'll take to get to Oz.


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