my favorite show is on myspaceIt's been a big week in the MySpace universe; at least from my perspective.
The Good:: For one, I made it to ten friends and counting! Finally I live up to the company name.
Also, I found a great example of MySpace marketing in action. Actually, Steve from Adrants found it for me, and pointed the way. Check out how Entourage (my favorite show) is plugging in to the MySpace community, and using it to promote the show's characters. Not the stars, but the characters they play. For example, check out Johnny Drama's page. Now they just need to create a page for Ari!
The idea behind the promotion is that you create your own MySpace "entourage" and add the show's characters as friends, etc. Huge viral opportunity if you ask me.
As a marketer, and as the target demographic for the promotion, I say great work, HBO (and insert name of agency here). They're giving a car away too. Good incentive for MySpacers.
And now the bad:: I've been "MySpammed" by pyramid schemes and porn sites via friend requests. There's always a couple of bad seeds, no?