Tuesday, May 16, 2006

my favorite show is on myspace

It's been a big week in the MySpace universe; at least from my perspective.

The Good:: For one, I made it to ten friends and counting! Finally I live up to the company name.

Also, I found a great example of MySpace marketing in action. Actually, Steve from Adrants found it for me, and pointed the way. Check out how Entourage (my favorite show) is plugging in to the MySpace community, and using it to promote the show's characters. Not the stars, but the characters they play. For example, check out Johnny Drama's page. Now they just need to create a page for Ari!

The idea behind the promotion is that you create your own MySpace "entourage" and add the show's characters as friends, etc. Huge viral opportunity if you ask me.

As a marketer, and as the target demographic for the promotion, I say great work, HBO (and insert name of agency here). They're giving a car away too. Good incentive for MySpacers.

And now the bad:: I've been "MySpammed" by pyramid schemes and porn sites via friend requests. There's always a couple of bad seeds, no?


At 5:44 AM, Anonymous Ann Handley said...

"MySpammed"...I love it.

Within a day of setting up my own MySpace account, I was MySpammed four times. And that was even *before* I built my page at all. Welcome to the Club? Gee, thanks.

At 5:45 AM, Anonymous Ann Handley said...

"MySpammed"....I love it!

Within a day of setting up my own MySpace account, I was MySpammed four times. And that was even *before* I built my page at all. Welcome to the Club? Gee, thanks.

At 8:21 AM, Blogger Jordan said...

I'm running about a 50/50 split between spammers and genuine friend requests since I built my page.

What I'm most impressed by is the young independant musicians agressively marketing themselves through friend requests. That's far from spam, IMO.

At 10:08 PM, Blogger J.D. said...

I get the porn spammers all the time. They're usually pretty easy to spot. I check out their profiles before adding just to make sure they're not musicians, and then when they're not, blammo. See ya.

I don't count musicians friend requests as spam, because they're usually not too terribly aggressive. Usually they just send a friend request, and occasionally a message wanting you to give their song a listen. On the whole, the exchange is usually friendly and is a remarkable way for a band that would otherwise have no exposure to get new listenership. I have found many great bands this way, and have even gone as far as to buy CDs from some of them.

Of course, it's a great resource for me with a music blog...gets me into the mix of their whole promotion. And my gosh, has it done wonders for me covering American Idol, since just about every one of those contestants are completely accessible through Myspace.

At 10:18 PM, Blogger Jordan said...

I agree completely, JD

At 9:11 AM, Anonymous Jason said...

Thank you so much for the link. I love this show. This has to be one of the best uses of Myspace for a company ever. The page is very well done. This could be the future of companies on myspace.

At 8:10 PM, Blogger Mack Collier said...

I think Steve at AdRants hit on the key point, it doesn't LOOK like a MySpace page, it looks like a slick website. I think once others see how good a MySpace page can look, it will definitely open some eyes for marketers.

Like mine....damn my page looks like crap ;)


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