Monday, May 08, 2006

blogs equal traffic

From Davenetics via Brand Dialogue,

Audi spends .5% of their ad budget on blogging…and yet blogging links drove 29% of all their website traffic.

How’s that for a good investment?


At 8:12 PM, Blogger Mack Collier said...

I think most people still don't understand exactly how blogs work. If you could show ANY company their website's traffic, and then piggyback a blog on it for three months, and THEN look at the website's traffic, that would open their eyes.


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